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UX audits and expert reviews

Find the friction. Know what to fix first.

A structured review of your website, app or digital service that explains where users are likely to struggle, why it matters and which improvements deserve priority.

Request a UX audit See what is included

A digital journey can look polished and still make people work too hard. Unclear language, weak information hierarchy, inconsistent interaction patterns and inaccessible components can reduce completion, trust and conversion.

Narrata reviews important journeys against established usability principles, accessibility considerations and the goals people are trying to achieve. We document the evidence behind each issue and prioritise recommendations by likely impact and effort.

An expert review is a fast way to create direction before a redesign, identify quick wins in a live experience or prepare more focused questions for usability testing.

Useful when you need to

  • Improve conversion or task completion
  • Prepare for a website or product redesign
  • Find quick wins in a live service
  • Review accessibility fundamentals
  • Align a team around evidence, not opinions
  • Prioritise a crowded improvement backlog

What we examine

The review is scoped around priority audiences and journeys, so the findings stay relevant to the decisions your team can make.

Navigation and information architecture

Can people form a clear mental model, locate what they need and understand where they are?

Task flows and interaction

Are important actions visible, predictable and forgiving? Do forms, controls and feedback help people complete tasks?

Content and comprehension

Does the language answer real questions, set expectations and help people make confident choices?

Accessibility fundamentals

We check relevant interface patterns against core accessibility and WCAG considerations, including structure, contrast, keyboard use and form support.

Consistency and standards

Do repeated patterns behave consistently and match conventions people are likely to understand?

Trust and error recovery

Does the experience communicate credibility, prevent avoidable mistakes and help people recover when something goes wrong?

A focused audit in four steps

  1. Define the journeysWe agree which audiences, tasks, pages or flows matter most and what success looks like.
  2. Review the experienceWe work through realistic scenarios and evaluate issues against usability, content and accessibility principles.
  3. Prioritise the evidenceFindings are grouped by theme and ranked so the team can distinguish critical blockers, quick wins and longer-term improvements.
  4. Share and work through the fixesWe deliver the review and discuss implications, trade-offs and sensible next steps with your team.

What you receive

  • Annotated evidence of each issue
  • Explanation of why it matters
  • Severity or impact assessment
  • Prioritised recommendations
  • Examples of clearer interaction or content patterns
  • Team playback and discussion

A focused audit typically takes about two weeks. Scope and timing depend on the number of journeys and platforms.

Expert review or user testing?

Audit

Fast direction

Use an expert review to identify likely issues, create a prioritised baseline or prepare for redesign work.

Testing

Observed evidence

Use usability testing when you need to see how representative users interpret the experience and complete realistic tasks.

Combined

Stronger confidence

Start with an audit to find probable issues, then validate the most important questions with users.

Questions about UX audits

What is a UX audit?

A UX audit is a structured expert review of a website, app or digital service. It identifies usability, accessibility and content issues, explains their effect and prioritises improvements.

Is an audit the same as usability testing?

No. An audit applies expert principles to identify likely issues, while usability testing observes representative users completing tasks. The two approaches can be combined for stronger evidence.

How long does a UX audit take?

A focused audit typically takes about two weeks. Timing depends on the number of journeys, screens, platforms and the depth of accessibility review.

Give your team a clear improvement plan

Share the product, priority journeys and the problems you are seeing. We will recommend a focused audit scope.

Request an auditView sample auditEmail hello@narrata.co.tz